Hello, I'm Amanda G Renaldi: Real estate agent in the Lehigh Valley, Social butterfly, Arts & crafts Queen, Master-Griller & lover of all things Food. I like exploring new things & making new friends. Don't be shy to strike up a conversation! If you have real estate needs, please visit my website: www.valleyreagent.com. Feel free to pass on my contact information to friends and family. As I always say, the best compliment you can give me is the referral of your friends and family.

Let’s start higher – The Kiss of Death

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“Let’s start high and then we’ll drop the price.”  That statement is the kiss of death for any new listing. Here are some basic concepts to understand why pricing is crucial when selling your home:

The real estate market is ever changing. When I go on listing appointments, I provide a Comparative Market Analysis, CMA for short. I collect data on the subject home, such as the amount of bedrooms, bathrooms, and square footage, the location, the style home, acreage, and any other features that stand out. My goal is to not go back farther than 6 months. This truely reflects what is current and accurate for our market. Once reviewing what has sold and expired, I account for any feature that may add a higher value and were not available on the other homes. You may ask why I review expired properties… if they expired, why? It may have been the price. Why do we not use active listings in our CMA? Because they have not received any money for their home. Their price could be off by thousands for all we know, and if it is, we will end up in the same situation as them. You can list your home for a million dollars, it doesn’t mean it will sell. (Being that my only compensation is commission, I would LOVE if it sold, but we have to be realistic.)

Let’s say you went to Bed Bath and Beyond for a coffee maker. You found four that had all the same features and were all attractive. Three of them cost $75 and one of them cost $200. They look the same, are the same size, and all do the same job. Which one would you choose? I know I wouldn’t pay $125 more for the same exact item. Now apply that concept to your home. If your home offers the same features, square footage, bedrooms, and baths, why would it sell substantially higher than the others on the market? If there are other homes on the market for less that offer the same as your home, they will most likely sell before yours. Your listing will unfortunately become stale and make buyers wonder if there’s something defective about it. As the market changes and possibly declines, you will continue to drop the price and may end up lower than where you should have been listed to begin. All the while, your home has sat on the market for longer than it had to. Hence my “kiss of death” comment. Price correctly and you will sell, simple.

If you are interested in sitting down for a consultation, please call or email me:

610-823-1309 or valleyreagent@gmail.com


Author: valleyreagent

Hello, my name is Amanda G Renaldi. I live in the Lehigh Valley and am a full time Realtor with Century 21 Pinnacle of Bethlehem. I have been licensed since 2006 and can honestly say that I love my job. I handle multiple facets of the business, but buyers, rentals, and property management are my specialty. Buying or selling a home can be a very chaotic chapter in your life. My objective is to ensure that your real estate transaction is smooth and stress free. I am here to answer any questions you may have, don't ever hesitate or feel embarrassed to do so.. that's why you're hiring me. You can contact me via email valleyreagent@gmail.com or by phone 610-823-1309. You can also visit my website www.valleyreagent.com or my husband's (Frank Renaldi Jr) www.frankrenaldi.com. Frank is a lifetime resident of the lehigh valley, has been licensed for 9 years, and is the current President of our Lehigh Valley Association of Realtors. He also handles multiple facets of the business, but specializes in sellers. We make a fantastic team and work hand in hand to provide our clients with the best possible service. On a personal note, I am a huge soccer and formula 1 fan. I also love the Phillies, Eagles, and Flyers. I love competition all around, sports are a great outlet for it. My family is Sicilian, so I speak the language fluently. Yes, it is different than Italian. I love arts and crafts, crochet, and anything to do with Michael's. I'm also a tweet-a-holic, you can follow me @valleyreagent. I'm very outgoing and love to socialize.. you'll see I go off on tangents and rants throughout the day. Feel free to strike up a conversation any time! Hope we cross paths soon!

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